Leopard Gecko

There are four basic elements to any successful advertising campaign: “keep it simple, a catchphrase is nice, brand recognitions is vital, and sex, violence, animals, and kids sell.”  Advertising that can capitalize on these features tend to be the most-talked about ads that sometimes even become part of the culture.  Here are some examples of extremely successful marketing campaigns and how you can emulate their success.

Catchphrases that people can associate with your product or brand can be extremely helpful to a company.  They have the ability to cement a positive message with the brand or give more information about it.  In the 1930s Campbell’s Soup introduced the iconic phrase, “Mmm mm good.”  Almost a century later that phrase still makes people think of Campbell’s.  Because of clever catchphrase marketing everyone knows what “Only you can prevent” or what “Melts in your mouth, not in your hands.”  Time has not diminished or lessened the strength of these classic slogans.  Unlike the more recent “Wazzup” commercials, these catchphrases “just keep going and going and going.”  A solid slogan in some cases can create a market for a product.  Before De Beers taught us, “A diamond is forever” women didn’t receive diamonds for engagements.  Now it is unusual not to!

“Sex, violence, animals, and kids sell” is a historically proven idea.  Consider Smokey the Bear, the Energizer Bunny, Tony the Tiger, Bill Cosby and the Jell-O Kids, Geicko’s Gecko, or Taco Bell’s Chihuahua.  Each is unique, memorable, and clearly associated with the product or brand it is selling.  Violence was a major component of recent Super Bowl commercials, namely Tabasco’s mosquito ad and Reebok’s Office Linebacker series.  One of my favorite commercials featured a girl telling her little brother exactly why a Hallmark card was “a keeper.”  And did you ever see the “Hey Mikey” ads for Life cereal when you were a kid?  Sexually themed marketing is effective, but also somewhat controversial depending on the media used.  For example, Volvo was criticized when they ran an ad in the Sidney Gay and Lesbian Program book which showed an inventive shot of their parking brake with the caption, “We are just as excited as you.”  Celebrities such as Paris Hilton and Holly Madison have also appeared in marketing campaigns, Paris in a bikini to promote Carl Jr. Burgers and Holly wearing nothing to promote PETA.

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Help answer the question about Gecko

What kind of heat lamp bulb is best for a leopard gecko?
I have a leopard gecko and i had a red bulb before but my mom just bought a blacklight one. What type is best? Also, since I live in California it's in the high 90s and 100s is a heat lamp necessary?

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This entry was posted on Thursday, August 6th, 2009 at 8:58 pm and is filed under Leopard Gecko. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.